An immaculate cover letter can get you the position, especially in the case that your resume is not yet where you want it to be. And even if your resume is up to par, an effective cover letter can drive it home. The cover letter is your opportunity to go into detail about your experience, your skills and how you would incorporate them if given the chance. It's also where you can express why you're particularly interested in a company and the connection you have with their work—this can vary based on the industry. Most people dread cover letters, but that's only because they don't know how powerful it can be in obtaining a job or an internship. Here are a few tips guaranteed to help you understand what a cover letter should consist of. We promise it'll get your cover letter game into tip top shape. You're welcome.


Design your cover letter in a way that appropriately appeals to the company—If you're applying for a graphic design position, why not showcase your talents by designing a cool cover letter? Are you a writer? keep it simple and allow your words to speak for them self.

Address it to the right person—Sir or madam will not suffice. Who is the job contact? Who is in charge of the department? If you don't already know the answers, it's important to research. Some great resources are Linkedin, Twitter and the company’s website. You'd also be surprised what information you can find on Instagram. But be sure to double check, these people frequently change, especially in media.

Introduce yourself and your expertiseIn the intro paragraph, begin by stating what position you're applying for. Then, use the remainder of the paragraph to relay basic information about yourself. This should include your degree, what you studied and your goals in terms of how they align with the company.

Don’t repeat your resume—Describe additional details that you couldn't squeeze on your resume. Companies want to know what you are going to bring to the position if hired. Talk about what you're capable of. Be familiar with the company and the ways in which your experience can benefit them. The second paragraph should be respond directly to the job description. Describe how and why previous job experiences and skills will allow you to meet the company’s needs. 

Make it personal—I know it's easier to copy, paste and change a few words around, but it's obvious when a cover letter is generic. Why do you love the company? Do you have a personal connection to their work? Have they done something as a brand that you could have contributed to? How did it affect you to make you want to contribute? 

Keep it a reasonable length—While this is your chance to go into more detail about the things on your resume, it's also not a term paper. No more that 3-4 paragraphs. Hiring managers are getting hundreds of cover letters. Keep it brief but effective. Okay?

Add links to your work—Only when applicable. If you're applying for a social media position, link your social media or the social media of a brand you've worked on. If you're applying for an editorial position, link 2-3 published articles. It's not enough to say what you've done. You have to show it too.

Spellcheck more than 3 times—You'd be surprised what you can miss, even after reading twice. Proofread as much as your eyes will allow. After all, you don't want to be the one applying for a copy-editing position with multiple errors in your cover letter.

Save it as a PDF—It makes it easier for the person who is reading it to open.

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CareerMaricia Josephs