DKNY IS HIRING A TEMPORARY PR ASSISTANT

The Donna Karan Company LLC, one of the world's leading fashion houses, seeks a Public Relations Assistant to join the Public Relations team based in New York City.  Assists in creating a brand image and worldwide recognition for the Luxury Fashion Company, Donna Karan. Partner with Public Relations team to collaborate on domestic & international editorial press coverage while coordinating/trafficking all DKNY product samples/ oversee fashion closet. Compile global press clippings and display to the company. 

Responsibilities


Editorial Coverage

Assist coordinator & manager in pursuit of all domestic, international and regional editorial requests for ready-to-wear and accessories

Work directly with the brand’s International partners for editorial requests, credit requests, maintain credits

Compile worldwide press editorial clippings for the brand, collecting press coverage & creating daily & weekly update to share with the company. 

Establish, strengthen, and maintain professional and personal relationships with all fashion magazine and online editors/assistants in order to successfully plan, pitch and secure editorial placement in order to help build the brand and support relevant initiatives. 

Samples

Manage all samples trafficking for DKNY domestically and collaborate with International teams for samples. 

 

  • Manage all samples out of the New York Office 
    • Work with sample Trafficking program, Fashion GPS to efficiently track all samples and manage sample requests/returns. 
    • Responsible for pulling and packing up all samples and shipping/sending out in a timely and efficient manner. 
    • Maintained cleanliness and organization of all DK Collection Sample Closets

Responsible for all returns of samples. Mainintaing relationships with publication assistants, keeping up with all editorial shoots, and strategically sharing samples. 

 

 

  • Work alongside other departments within the Donna Karan Company 
    • Coordinate and share one sample set with Retail, Sales, and Production teams. 
    • Communicate regularity with international production teams

Respond to all production, domestic sales, retail, ad campaign, and event sample requests. 

Maintaining celebrity influencer relationships; loaning to celebrities and their stylists, saving celebrity coverage, maintaining and updating celeb/influencer lists for the brand. 

Oversee the work of the DKNY Freelancer’s/Intern’s

Seasonal Maintenance

Seasonally communicate upcoming trends and editor’s reactions to design, sales, and merchandising departments so they have insight as to what styles are important editorially. 

Seasonal inventory of all samples into Fashion GPS, learning sample line and line lists & showroom

Runway Show

Assist in presentation of all runway shows and assign specific responsibilities on day of show

Assist Pre-Collection presentations (Resort & Pre-Fall) 

Coordinated all invites and RSVP for Press Day of new collection

Coordinated all catering for Press Day of new collection

 

APPLY HERE

Maricia Josephs